Mobile apps are not simply attractive
tools to make a meeting or conference seem forward-thinking, but are real value
enhancers that attendees are becoming more accustomed to using because they are
using apps in their daily lives. So when you are considering whether or not an
app is the right fit for you, don't be afraid to think outside of the industry
for examples and confirmation of their benefit.
How
many apps do you have loaded on your phone? How do they make your life easier
and what features do you see in consumer apps that might translate to an event
app?
Mobile
technology allows event organizers not only to push information out to
attendees, but also to listen to attendees to help them craft their programs on
the front end, as well as make adjustments during the event to provide more
value.
If you are
still wondering about how to use mobile event apps for your event; here are a few tips from Active Network’s case study 20
Ways to Use a Mobile App for Events: Before, During & After ~ to help you
to started:
Using mobile event apps before
your event:
- Encourage attendees to view session and speaker information online.
- Promote the mobile event app often and early to encourage downloads and access.
And during the event:
- Easily provide information in the palm of their hand – sessions, speakers, maps, personalized schedules, etc.
- Push real-time updates and announcements, e.g. changes in schedule, news, bus schedules, etc.
Then after the event:
- Post presentations, Q&A transcripts and other content from sessions.
- Load ad more video snippets from sessions – or “behind the scenes” speaker interviews.
To get
more information on how mobile apps can work for your event; go to ACTIVE Network Business
Solutions’
website, today and download the entire Mobile
Playbook for
free.
President
& CEO
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